CULTURE

Chinese culture has a huge influence on the global market. One of the key elements of this culture is the symbols of luck. For marketers, these are not just beautiful images, but a powerful tool for attracting attention and increasing sales. In this material, we will look at how Chinese symbols of luck can be used in marketing, how this helps brands stand out in the market and increase their appeal to both Chinese and international consumers.

Chinese "996 culture" is a work schedule from 9 AM to 9 PM, 6 days a week, totaling 72 hours. Despite a formal ban since 2021, this practice is still observed in many companies. The main reason is low salaries. To cover basic expenses, workers are forced to take extra hours.

Why this matters:

On average, Chinese workers worked 48.5 hours a week in the first half of 2025 — almost 10% more than the legally permitted 44 hours. Workers strive for overtime not due to direct coercion, but to ensure income, as the minimum wage often does not cover living expenses. For example, in Shenzhen, it is 2,520 yuan per month with average monthly expenses around 4,284 yuan.