Huawei Surpassed Apple for the First Time in the Smartwatch Market: Complete Analysis and Forecast

In 2025, the smartwatch market is undergoing significant changes. Huawei has surpassed Apple in sales for the first time, strengthening its position in the wearable devices segment. We explore the reasons for success, current trends, and industry growth forecasts.

According to analytics, the global smartwatch market is growing at 12% per year. Key drivers:

• Expanded functionality (health, fitness, communication)

• Increased interest in health technologies

• Affordability and competitive pricing of Huawei devices

💡 Statistics: Huawei increased sales by 18% in the first half of 2025, while Apple showed only a 6% growth.

1. Wide range of models – from basic to premium, with customization options.

2. Affordable prices – 20–30% lower than similar Apple models.

3. Innovative health features – sleep monitoring, heart rate, blood oxygen, and stress level tracking.

4. Huawei ecosystem – integration with smartphones, smart homes, and fitness apps.

🔑 Conclusion: Users value price/quality ratio and functionality, leading to a change in market leadership.

• China – main market, growth 22%

• Europe – sales increase of 15%

• USA – limited growth, around 5%

• Developing countries – increased demand for affordable Huawei models

💡 Huawei is actively investing in marketing and collaborating with telecom operators, which accelerates sales growth.

• Huawei may strengthen its leadership in the wearable devices market

• Apple plans new models with expanded functionality

• Integration of AI and biometric sensors in smartwatches is expected to grow

• Competition stimulates price reductions and the emergence of new features for users

Q1: Why was Huawei able to surpass Apple?
A1: Due to affordable models, innovative features, and an expanded ecosystem.

Q2: Which user segment prefers Huawei?
A2: People seeking price/quality ratios, as well as those interested in fitness and health.

Q3: How much does the basic Huawei model cost?
A3: From $150 to $250 depending on features and region.

Q4: Is Apple planning to change its strategy?
A4: Yes, the company is working on improving features and reducing prices on older models.

Q5: What new features will appear in smartwatches in 2026?
A5: Advanced AI health analysis, integration with smart homes, improved sensors, and battery life.

Huawei’s growth demonstrates the importance of affordable innovative technology and changing consumer preferences. It is expected that the smartwatch market will continue to develop dynamically, and the competition between Apple, Huawei, and other brands will lead to improved device quality and expanded functionality.